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OVERVIEW

Empower Your Future with Digital Earning Skills

Gain practical knowledge and strategies to monetize your skills and thrive in the digital economy.

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Course Overview

The program provides hands-on training in key areas such as platform setup, content creation, social media marketing, freelancing, and client acquisition. Whether you are a beginner or a professional aiming to enhance your skills, this program equips you with practical tools and techniques to thrive in the digital earning landscape.

1. Platforms Introduction

  • Learn the basics of domains, hosting, and account creation.
  • Get acquainted with essential platforms: Facebook, Instagram, Fiverr, Upwork, and Google.
  • Explore Canva for content creation and tools for video content production.

2. WordPress Development

  • Set up and customize a WordPress website using themes and templates.
  • Create and manage pages, posts, and custom post types.
  • Implement SEO strategies, forms management, and e-commerce functionality.
  • Utilize plugins for added functionality and manage backups and restoration.
  • Explore WordPress multisite setup and dashboard customization.

3. Social Media Marketing

  • Understand platform-specific audiences and develop tailored content.
  • Set up and optimize business profiles for social media success.
  • Create content calendars and run targeted ad campaigns.
  • Integrate social media efforts with websites and email marketing.
  • Analyze KPIs (Key Performance Indicators) for continuous improvement.

4. Freelancing Essentials

  • Navigate freelancing platforms to find opportunities that match your skills.
  • Set up a freelancing business, attract clients, and build a standout portfolio.
  • Develop pricing strategies and master negotiation techniques.

5. Client Hunting Strategies

    • Craft compelling proposals and pitches to win projects.
    • Learn negotiation tactics for closing deals effectively.
    • Build and maintain a sales pipeline for consistent lead generation.
    • Use branding and case studies to market your services effectively.
  • Increased Income Potential: Practical ways to boost earnings.
  • Professional Branding: Build a strong online presence.
  • Scalable Skills: Grow from freelance work to agency management.
  • Diverse Client Base: Secure clients from multiple platforms.
  • Sustainable Growth: Develop strategies for long-term success.

Program Fee

  • Program fee PKR 40,000/- (excluding SST), must be submitted before the commencement of classes (Discounts are Available).
  • A special incentive of a 10% discount is available for those who choose to pay the full program fee in advance.

Installment Plan

We provide a flexible installment plan that consists of two payments:

  • The initial installment amount is 20,000.
  • The second installment amount is 20,000.

Program Duration

2 – Months program

Timings

  • Monday: 6:00 PM to 9:00 PM
  • Wednesday: 6:00 PM to 9:00 PM

Student Policy

  • It is essential for program participants to fulfill the requirement of clearing the program fee.
  • Non-compliance with fee payment may result in termination from the program.

Eligibility Criteria

  • Minimum Qualification: A levels/ Intermediate.

Resham J. Rajper

is an MBA who has taught and trained for the last eight years. She has been associated with multiple programs and universities. She has worked with different brands on their social media management and their strategies. Resham J. Rajper as a trainer has played a key role in the launching of multiple startups on different digital platforms and has trained entrepreneurs, working professionals, and students. She has trained 500-plus people and has many of her students owning their own successful startups.

Syed Hassan Mussan

is an experienced Digital Marketing Trainer, who combines industry knowledge with academic teaching. He currently serves as the Production & Development Head at Pacific Solutions and teaches at IBA, bringing real-world insights into his training sessions. As Founder & CEO of Webex Venture and Swagger Rage, and a Google Certified SEO Expert, he offers learners practical guidance in digital strategy, SEO, and online growth. Musanna’s expertise spans digital marketing, e-commerce, and startup leadership, equipping his students with actionable tools to enhance digital presence and drive successful campaigns. His sessions focus on providing both strategic and hands-on skills essential for navigating today’s digital landscape.

 

 
 
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